Socionic library
articles, books and educational materials

of the International institute of Socionics

Imran Khan
Mapping Personalities: The Brand and Consumer

Socionics is a relatively recent and developing branch of Psychology, based on:- Carl Jung’s work on Psychological Types,- Sigmund Freud’s Theory of the Conscious and Subconscious,- Antoni Kepinski’s Theory of Information Metabolism. Aushra Augustinavichute is credited as the founder of this branch. The Lithuanian researcher in the late 1970s combined different knowledge bases of the human psyche into one structural theory and then a model. Socionics finally took form in the 1980s. It defines people’s characters through the fundamental belief that each is an accumulation of a ‘set of blocks’ called “psychological functions”. Differing behaviour types and character types are thus products of different ways of chaining and combining these functions, resulting in different ways of accepting and producing information. This structured approach to the functioning of the human psyche went beyond the basic psychological types. Socionics scores above theories in accurately predicting and anticipating the development of human relationships.

Socionics is a relatively recent and developing branch of Psychology, based on:

  • Carl Jung’s work on Psychological Types,
  • Sigmund Freud’s Theory of the Conscious and Subconscious,
  • Antoni Kepinski’s Theory of Information Metabolism.

Aushra Augustinavichute is credited as the founder of this branch. The Lithuanian researcher in the late 1970s combined different knowledge bases of the human psyche into one structural theory and then a model. Socionics finally took form in the 1980s. It defines people’s characters through the fundamental belief that each is an accumulation of a ‘set of blocks’ called “psychological functions”. Differing behaviour types and character types are thus products of different ways of chaining and combining these functions, resulting in different ways of accepting and producing information. This structured approach to the functioning of the human psyche went beyond the basic psychological types. Socionics scores above theories in accurately predicting and anticipating the development of human relationships.

    • Submitted to Mudra Institute of Communications, Ahmedabad. Dissertation Supervisor Prof. Atul Tandon Director, MICA Mudra Institute of Communications.